For our client PepsiCo, we developed activations for the "Sponsor of the day" match of Eintracht Frankfurt against 1. FC Köln and for all Bundesliga home matches of Eintracht women as part of the #zusammenkrasser campaign. The fan activation around the "Sponsor of the day" was shown at major underground and suburban railway stations in Frankfurt city centre. The realisations for the Eintracht women's home games will be played out digitally throughout the 23/24 season. In addition to fans and consumers, PepsiCo employees were also involved in the activations in order to experience the unique #zusammenkrasser spirit.