SIDELINES has been supporting kinder Joy of Moving since 2011. Ferrero's CSR initiative inspires children and young people to a healthy lifestyle. From communication strategy, creative sponsorship activation to live and social media communication, SIDELINES supports all kinder Joy of Moving programs and works closely with renowned partners such as the German Olympic Sports Confederation (Sportabzeichen-Tour), the German Gymnastics Federation (Children's Gymnastics) and the Gesellschaft zur Förderung des Radsports (mini tour at Eschborn-Frankfurt and Deutschland-Tour).