The German Athletics Association is driving forward its transformation - reorientation and professionalization from a traditional association to an entity that has set itself the goal of living a passion for athletics and making athletes' dreams possible.

Sidelines advises the DLV Executive Board and German Athletics Marketing (DLM) on strategy, brand and communication. The development of the association's "WHY" and its brand essence play just as much a role as the definition of the DLV's strategic pillars and the voice of the #trueathletes.