The German Athletics Association is driving forward its transformation - reorientation and professionalization from a traditional association to an entity that has set itself the goal of living a passion for athletics and making athletes' dreams possible.

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Sidelines advises the DLV Executive Board and German Athletics Marketing (DLM) on strategy, brand and communication. The development of the association's "WHY" and its brand essence play just as much a role as the definition of the DLV's strategic pillars and the voice of the #trueathletes.